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What DEFINES VCM?

VCM is a premier marketing agency in the Philippines specializing in brand work, celebrity management, and digital marketing.

We bridge the gap between brands and top talents, proudly managing household names like Robin Padilla, Mariel Padilla, and Megan Young. Founded by Elizabeth Alviar-Vidanes, who brings 30 years of experience in show business and advertising, VCM continues to drive industry breakthroughs with a legacy of excellence.

SATISFIED CUSTOMERS

PROJECTS COMPLETED

BRANDS PARTNERED

30+

Years of Experience

About the Managing Director

Elizabeth Alviar-Vidanes, the visionary founder and managing director of VCM, has dedicated over 30 years to mastering the art of talent management and brand partnerships. From her early days at Viva Films to leading VCM for over two decades, she has helped thousands of brands find their ideal celebrity endorsers.

Her deep passion for connecting brands with the right talent continues to drive VCM's success, making them a trusted name in the industry. Under her leadership, VCM has become synonymous with excellence in celebrity endorsements and marketing campaigns.

Values That Drive Our Success

At VCM, our core values drive every campaign and partnership we forge. We are dedicated to delivering exceptional brand work, nurturing celebrity connections, and executing innovative digital strategies with integrity and creativity.

Honesty and Integrity

VCM believes that honesty is the best policy, and with this, trust is forged between VCM and the clients.

TRANSPARENCY

VCM will not hide a single thing to their clients. To further solidify their trust, VCM is open to all their clients and, if needed, the agency is open for a discussion with the client to move forward.

HANDS-ON

VCM is very helpful, and assisting, with the clients and talents. Any concerns that they will raise, VCM will be there right away.

BETTERMENT

VCM will always see that every action made is for the benefit of everyone; VCM, talent, and client.

POSITIVE THINKING

VCM believes that every challenges are opportunities in disguise. Pressure is certain, but VCM, instead, uses this to have a positive outlook on things to move forward from the obstacles needed to accomplish.

EXPERIENCE

With a collective of 30 years of experience, VCM is on the high end when it comes to celebrity brand-matching. Maximizing celebrity outsourcing and negotiating is a talent VCM has that keeps on growing ever since.

RELATIONSHIP MATTERS

With all these wrapped up, VCM’s No. 1 priority is to build, maintain and strengthen relationships. VCM will not work without the collaborative work with talents and clients, that is why taking care of them is VCM’s main core.

AFFILIATES

We are in partnership with numerous brands and other celebrity sourcing agencies. We are a member of Professional Artist Managers, Inc., and partners with Star Magic, GMA Artist Center and CICP.

Shaping Tomorrow's Marketing Today

VCM Mission

With 30 years of experience, VCM aims to connect brands with the perfect celebrity and influencer talents, creating powerful endorsements and partnerships that drive brand success, while fostering authentic and impactful relationships between talent and audiences, for the best celebrity and influence-driven results.

VCM Vision

To continue being the premier agency for celebrity and talent endorsements, leveraging our three decades of expertise to deliver exceptional brand-fit celebrities, influencers, and talents for your brand activations, events, and campaigns that shape the future of celebrity & influencer marketing and brand collaboration.

Real Stories, Real Impact

Hear the positive experiences of our satisfied clients, highlighting the value we bring to their businesses through our exceptional services.

IRIS AL-JAZIRA I. DEL FIERRO

MullenLowe MARC, Media Relations Head

I have been working with VCM since 2022 and it has been an absolute pleasure. From the very beginning, they have been taking the time to truly understand our requests which resulted in them consistently presenting us with recommendations who were the perfect fit for the campaigns.

Vani Altomonte

iFace Inc., Marketing Director

The one year that we worked with VCM was very memorable for me. They were very hands-on with every engagement that we had with them. They went above and beyond just taking care of their talent because as clients, we also felt being prioritized by them.

Alyssa Dizon

Galderma Philippines, Brand Manager

VCM is one of the best partners in the influencer industry that I've seen and work with so far. VCM team has the combination of competency and masterful influencer strategy. Their account managers have the ability to quickly establish trusting relationships with their clients.

Ina Chan

Account Director, Ogilvy

VCM has been my partner since 2016 and ever since then, they are my preferred talent agency. I love working with the team because they are efficient, accommodating, flexible and easy to work with. Whenever I have project requirements, they are my go to agency since they have a wide network of KOLs and celebrities. My relationship with the team goes beyond transaction and consider them as friends.

Get In Touch

Have a project in mind? Let's chat! Our team is ready to help you craft the perfect marketing strategy for your brand. Fill out the form below or give us a call to get started.

Let's Talk

Phone Number

+63 9178484900

eav@vcmthecelebrity
source.com

Address

Unit 14, La Chesa Townhomes, Alcantara St., Tandang Sora, Q.C.