A Decade-Long Stride: Jasmine Curtis-Smith, Gibi, and VCM
The world of celebrity endorsements is constantly shifting, but some partnerships are made to last. For over a decade, actress Jasmine Curtis-Smith and local footwear Gibi Shoes have walked a remarkable path together. This enduring collab, now celebrating its 11th year, stands out as a testament to strategic alignment and shared success in the Philippine market.
And behind this strong, sustained relationship? Vidanes Celebrity Management. We are proud to be Jasmine’s backbone in endorsement management, equipped with strategic architects handling all her talent partnerships. Let’s take a closer look at how VCM has masterfully curated and maintained this rare, decade-plus stride, transforming a simple endorsement deal into one of the country’s most successful brand-celebrity connections.
The Right Fit: Strategic Alignment of Jasmine’s Image
VCM initially secured the partnership by making sure Jasmine Curtis-Smith’s sophisticated yet accessible public image perfectly mirrored Gibi’s brand identity and target market. With this, authenticity is key to a decade-long stride of partnership.
We made sure to consistently position Jasmine as a relatable style icon who values quality and comfort. These are characteristics that mirror Gibi’s line of footwear. Through years of partnership, VCM has established a strong, credible foundation that prevents this collab from feeling forced or temporary, allowing it to flourish for over a decade now.
Stepping Up: Dynamic Evolution of Gibi’s Campaigns
Keeping the partnership fresh for 11 years is no easy feat. However, VCM is committed to ensuring partnerships last for more than just one project or brand endorsement deal. That’s why we continuously pitch campaign concepts that’s evolving with both Jasmine and the market trends. Instead of just sticking to one formula, we came up with our own ways to encourage Gibi Shoes in showcasing Jasmine’s diverse roles—from student and traveler to professional and artist.
This continuous reinvention paved the way to feature new shoe styles and compelling narratives that captured the hearts of consumers. It allows celebrity endorsement to remain highly relevant and impactful across different seasons.
Walking the Talk: Consistent Jasmine x Gibi Shoes Visibility
The power of an 11-year partnership lies in consistent visibility, something VCM handles with passion and precision. We make sure Jasmine maintains a steady presence across diverse media channels for Gibi Shoes and not just during product launches. Meaning, putting out content with organic mentions of the brand on her social media, strategic appearances at brand events, and consistent media placements that feature Gibi footwear.
Measured Steps: Long-Term Vision and Performance Tracking
VCM’s most powerful contribution is our long-term strategic vision. We treat partnerships not as a one-off deal but as an ongoing asset. With this, we regularly view performance metrics for Gibi Shoes, like sales data, brand sentiment, and reach, so we can prove the value of keeping Jasmine tied to the brand. These tangible results show how the partnership continually drives brand equity and consumer loyalty, as VCM provides compelling data that justifies the yearly renewal of contract. And with that, we have managed to establish 11 strong years of relationship with one of the country’s well-known artists and footwear brand.
FAQs
How do you measure the success of Jasmine Curtis-Smith and Gibi Shoes’ partnership?
VCM uses several key performance indicators (KPIs), including Gibi’s sales figures (especially during campaigns), brand recall surveys, social media engagement rates, media value equivalent (MVE), and overall positive brand sentiment linked to Jasmine’s involvement with the footwear brand.
Is the Gibi Shoes partnership with Jasmine Curtis-Smith the longest-running endorsement deal managed by VCM?
While VCM has successfully managed numerous long-term contracts, the Gibi Shoes and Jasmine Curtis-Smith collaboration is indeed among the most enduring and successful partnerships in our portfolio.
Do you manage all aspects of Jasmine’s career or only her brand endorsements?
We primarily specialize in talent partnerships, endorsements, and commercial contracts. Her acting career is managed by a separate team or agency.
Partner with VCM Because Your Brand Deserves a Decade-Long Stride Too
For 11 years, the success of Jasmine Curtis-Smith and Gibi Shoes proves VCM’s blueprint for partnership that lasts and evolves. We empower brands to build decade-long partnerships that guarantee deep market penetration and lasting impact. Contact VCM today and let us help your brand take its next powerful stride toward a successful legacy!
