Last November 2025, Piolo Pascual officially renewed his role as the brand ambassador for Quaker Oats Philippines—marking his fourth consecutive year with the company. This long-standing partnership reflects not only Quaker Oats’ confidence in Piolo but also his consistent embodiment of the brand’s core message: fueling a healthy and active lifestyle. As part of this renewed collaboration, Piolo is set to lead the Quaker Fit Breakfast Club and join the launch of Quaker Oats’ much-anticipated Fun Run happening on April 26, 2026 at the MOA Grounds.
Why Piolo Pascual Continues to Be the Ideal Face of Quaker Oats Philippines
Piolo Pascual has always been a symbol of discipline, wellness, and longevity in Philippine entertainment. As a well-known fitness enthusiast, he consistently promotes healthy eating habits—making him the perfect ambassador for a brand centered on nourishment and active living. His credibility and dedication to fitness perfectly resonate with Quaker Oats’ vision of empowering Filipinos to start their day strong.
Moreover, Piolo’s authenticity and lifestyle make him relatable to consumers. Whether on-screen or off, he genuinely lives the wellness values that Quaker Oats champions, strengthening his influence and appeal as a brand representative.
VCM: The Bridge That Connected Piolo Pascual and Quaker Oats
Behind this successful partnership is Vidanes Celebrity Marketing (VCM)—the agency that played a vital role in matching Piolo with Quaker Oats PH, spearheaded by Elizabeth “Betchay” Vidanes. For years, VCM has remained deeply committed to helping brands find ambassadors who truly reflect their identity and goals. Through careful talent evaluation, brand alignment, and strong relationship-building, VCM ensured that Quaker Oats found a credible, trustworthy, and inspiring face in Piolo Pascual.
Furthermore, this long-standing collaboration showcases VCM’s passion and expertise in bridging brands with talents who can elevate their campaigns. Because of the mutual trust built over time, Quaker Oats continues to work closely with VCM—a testament to the agency’s professionalism and vision.
A Partnership That Inspires Wellness Across the Philippines
As Quaker Oats and Piolo enter another year of collaboration, they continue to inspire Filipinos to adopt healthier eating habits and more active lifestyles. With new initiatives like the Quaker Fit Breakfast Club and the upcoming Fun Run, the partnership aims to create meaningful experiences that encourage wellness in fun, community-driven ways.
Partner With VCM for Your Next Campaign
VCM’s ongoing work with Quaker Oats PH highlights the agency’s commitment to helping brands discover the perfect ambassadors—those who resonate, inspire, and deliver results.
If your brand is looking to collaborate with influential personalities or find the right face for your next campaign, VCM is here to help you make the perfect match.
Connect with us today and let’s build something impactful together.
