Powerhouse Celebrities, Unmatched Brand Success with VCM
The right celebrity endorsement isn’t just an advantage. We at VCM go beyond securing deals. We create powerful, long-term collaborations that deliver real, measurable impact. With a proven track record of pairing top brands with the Philippines’ most influential stars, we ensure every partnership is strategically designed for success.
Whether it’s amplifying brand visibility, launching a new product, or strengthening consumer trust, our expert talent matchmaking turns endorsements into unstoppable brand powerhouses.
Featured Celebrity Endorsers and Their Brand Partnerships
From beauty and wellness to food, lifestyle, and tech, VCM’s A-list celebrities are redefining brand advertising. These powerhouse partnerships go beyond endorsements—they’re game-changing success stories that drive real impact.
Kathryn Bernardo: The Queen of Endorsements
From child star to Asia’s Superstar, Kathryn Bernardo has captivated audiences with her authenticity, versatility, and undeniable charm. Her deep connection with fans and unwavering influence make her a powerhouse in entertainment and brand endorsements.
At VCM, we take pride in managing Kathryn’s long-standing partnerships, including seven years with Pepsi, five years with Gatorade, and her third-year endorsement with TCL. We ensure seamless collaboration by guiding her through contract deliverables and brand commitments, solidifying her status as a trusted and influential ambassador.
Marian Rivera: A Beauty Icon that Sells
Marian Rivera isn’t just a celebrated actress—she’s a cultural icon. With her captivating charm, award-winning performances, and trendsetting influence, she continues to win hearts on-screen and online.
At VCM, Marian’s brand partnerships remain as strong as her influence. With her renewed endorsement for Nuwhite, we continue to secure impactful collaborations, handling every detail so she can focus on what she does best—captivating audiences and setting new trends.
Anne Curtis: A Timeless Crowd Favorite
Anne Curtis, lovingly hailed as the “Dyosa” of Philippine entertainment, has captivated audiences for over two decades with her undeniable charm, elegance, and authenticity. More than just a household name, Anne brings an effortless blend of star power and relatability, making her the perfect face for brands that seek true audience connection.
We guarantee that Anne’s partnerships remain as iconic as she is. As a longtime fan of Lay’s, her endorsement goes beyond the spotlight—it’s a genuine love for the brand. With her recent contract renewal, we continue to manage her campaigns seamlessly, ensuring every collaboration is impactful and effortless.
Alden Richards: A Powerhouse Endorser for Energy Drink
Alden Richards is no stranger to high-energy performances and relentless success. As one of the most in-demand celebrities in the Philippines, his four-year partnership with Sting Energy Drink is a testament to his enduring influence.
VCM continues to manage this winning collaboration, ensuring every campaign strengthens Alden’s impact while driving Sting’s market dominance. His drive, passion, and unstoppable momentum make him the ultimate symbol of the brand’s electrifying energy.
Piolo Pascual: The Ultimate Health & Wellness Advocate
Piolo Pascual, the generation’s ultimate leading man, continues to dominate the industry with his unparalleled versatility. Whether he’s acting, singing, hosting, or performing, Piolo’s dedication to his craft and effortless charisma set him apart. His humility and passion for health and wellness make him an icon.
We’re proud to champion Piolo as a Quaker Oats endorser for the second year running. As a fitness enthusiast and trusted celebrity figure, he perfectly embodies the brand’s commitment to a healthy lifestyle. From campaign shoots to event appearances, we ensure every partnership runs smoothly, allowing him to do what he does best.
Iya Villania: A Wellness Ambassador that Connects
Iya Villania has long been a household name, known for her vibrant personality, effortless charm, and commitment to a healthy lifestyle. As a TV host, actress, and dedicated mother, she embodies wellness and balance, making her a natural fit for brands that promote health and well-being.
VCM has proudly managed Iya’s endorsement with Sinupret, a trusted brand in natural respiratory health. From campaign shoots to seamless contract execution, we ensure that Iya’s partnership with Sinupret continues to thrive—delivering authenticity, credibility, and lasting impact.
Maris Racal: A Rising Star’s High-Energy Endorsement
Maris Racal is the definition of youthful energy—an actress, singer, and content creator who constantly pushes boundaries. With her dynamic personality and relentless drive, she perfectly represents the electrifying boost of Sting Energy Drink.
Now on her second year as a Sting endorser, Maris continues to bring fresh, high-impact appeal to the brand. We at VCM ensure her campaigns resonate with her audience, fueling both her career and Sting’s presence in the market.
Mariel Rodriguez: A Household Name for Home Essentials
Mariel Rodriguez has seamlessly transitioned from being a celebrated TV host, actress, and commercial model to reigning as the Queen of Live Selling in the Philippines. With her natural charisma and business acumen, she captivates audiences, turning every engagement into a success.
We are committed to elevating Mariel’s brand partnerships by strategically aligning her with impactful projects. She recently renewed her contract with Cherry Philippines, a testament to her influence and market appeal.
Joyce Pring and Juancho Triviño: The Power Couple for Wellness
Joyce Pring and Juancho Triviño are more than just a beloved celebrity couple—they are passionate advocates for health and wellness. Their commitment to an active lifestyle, balanced nutrition, and overall well-being resonates deeply with their audience, making them the perfect ambassadors for Herbalife.
That’s why we are proud to support Joyce and Juancho as they embark on their first year as Herbalife endorsers. By aligning their genuine advocacy with the brand’s mission, we ensure that their partnership not only inspires but also drives real impact in promoting a healthier lifestyle.
Why Brands Choose VCM for Celebrity Endorsements
We create lasting partnerships that drive real results. With our expertise in talent management and brand alignment, we ensure that every collaboration is impactful, authentic, and built for success.
Proven Track Record of Securing Long-term Brand Partnerships
Our commitment to excellence is reflected in the long-standing relationships we foster between top-tier brands and A-list celebrities. From multi-year renewals to iconic brand ambassadorships, VCM delivers partnerships that stand the test of time.
Strategic Talent Matching for Maximum Brand Impact
The right face can transform a brand’s presence. We meticulously pair brands with celebrities whose values, influence, and audience align perfectly—ensuring heightened visibility, stronger engagement, and increased consumer trust.
Unmatched Industry Expertise in Handling High-profile Endorsers
Managing high-profile talents requires precision, professionalism, and discretion. Our seasoned team ensures seamless coordination from contract negotiations to campaign execution, allowing both brands and endorsers to focus on delivering outstanding results.
Partner with Us and Let’s Build Your Brand with the Perfect Celebrity Match
Ready to elevate your brand with the power of celebrity endorsements? Let VCM connect you with the right talent to amplify your reach and impact. Get in touch today, and let’s create the next big success story together!
