Last October 26, 2025, Vidanes Celebrity Marketing (VCM) marked a milestone, 25 years of connecting brands, talents, and audiences.
In collaboration with World Vision Philippines, VCM celebrated this special occasion with 40 children at a Barangay Hall in Quezon City. The day was filled with laughter, games, delicious food, and heartfelt moments, with the goal to bring joy to the kids and share the blessings that the Lord has generously given to the company through the years.
A Celebration of Heart and Purpose
The event wasn’t just a simple gathering, it was the company’s way to show their standing commitment to purpose-driven work and meaningful connections. For over 13 years, VCM has partnered with World Vision PH to support children and create lasting impact beyond the entertainment and marketing industry.
Betchay Vidanes, Managing Director of VCM shared during the event “As we celebrate 25 years, we’re grateful not just for the success in business, but for the opportunity to be a blessing to others.”
Inspiring Confidence in the Next Generation
Joyce Pring-Triviño and Juancho Triviño, two of VCM’s talents who continue to inspire audiences both on and off screen also graced the event. The couple did a quick talk for the kids about confidence and how a kid can be confident on themselves. They also played with the kids, turning the afternoon into an unforgettable experience filled with laughter and encouragement.
25 Years of Blessings, Gratitude, and Giving Back
For VCM, this milestone is not just a celebration of their long standing business, it’s about being a legacy. From doing trusted brand partnerships to nurturing genuine relationships with artists, the company continues to stand with excellence in everything it does.
As VCM moves forward, it carries with it the same heart that has guided its journey since day one to serve, inspire, and uplift others.
Here’s to 25 years of blessings and to many more years of making a difference, one story and one smile at a time.
