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October 20, 2025

Joyce Pring-Triviño and Juancho Triviño: Championing Filipino Children with World Vision Philippines

A heartfelt partnership built on faith, purpose, and compassion continues as Joyce Pring-Triviño and Juancho Triviño extend their advocacy journey with World Vision Philippines, reaffirming their dedication to uplift the lives of Filipino children. The couple, together with their manager Betchay Vidanes, officially renewed their partnership through a contract signing held at the World Vision […]

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October 14, 2025

VCM at 25: Building a Legacy of Trust Between Celebrities and Brands

How VCM Built a 25-Year Legacy of Trust Amongst Brands and Celebrities   Every time there was news of celebrity endorsement and brand alliance becoming public in the nation, you could always count on Vidanes Celebrity Marketing (VCM). For 25 years and beyond, this behemoth has reigned supreme in uniting celebrities and brands with trust. […]

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Recent Blogs

April 27, 2020

How to Boost Your Brand with VCM Celebrity Influencers

Celebrity influencers spend time creating contents and building up a legion of loyal supporters who share many aspects of their lives. In order to boost their brand image, businesses use powerful marketing actions such as celebrity influencer marketing, especially in this day that we are most of the time, online.   View this post on […]

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April 23, 2020

20 random facts about Jasmine Curtis-Smith

Jasmine Curtis-Smith has been steadily gaining the recognition she deserves for her hard work and passion for her career. From the sweet little sister of Anne Curtis, Jasmine was able to cement her own place in Philippine show business—thanks to her perseverance to strive forward. Now, we have an idea that Jasmine is a versatile […]

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April 23, 2020

VCM’s Endorsement Management Department: Still Rolls Despite ECQ

Updated: Jul 28, 2020 VIDANES Celebrity Marketing (VCM) has been known in the industry as a reliable celebrity source for advertisers that are looking for talents to represent their brand. VCM has a multitude of in-house celebrities; such as Robin Padilla, Jasmine Curtis-Smith, Mikael Daez, Megan Young, Joyce Pring, Baste Duterte and so on, but […]

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