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June 17, 2025

Maris Racal x Sting: A High-energy Collaboration that Sparks Energy

Overview The dynamic two-year collaboration between Maris Racal and Sting exemplifies how the right celebrity endorsement can inject fresh energy and deeply connect with audiences across generations. Maris Racal’s vibrant personality, influence, and versatility perfectly align with Sting’s high-energy brand, creating authentic and engaging campaigns that resonate with Filipino consumers. VCM strategically powers meaningful brand […]

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May 29, 2025

Iya Villania x Sinupret: 3 Years of Championing Wellness

Overview The three-year partnership between Iya Villania and Sinupret, facilitated by VCM, exemplifies an authentic and trust-based collaboration built on a shared commitment to natural wellness and family health. Iya’s vibrant personality, dedication to a healthy lifestyle, and relatability as a working mom naturally amplify Sinupret’s message of proactive, plant-based care. VCM strategically pairs brands […]

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