Insights, Trends, and Stories

“Celebrity Endorsement” has become a familiar term in advertising and marketing, it is when a brand, company or a non-profit organization engages a well-known personality with a campaign and uses their social status, fame, persona, and popularity to promote a product, service or a cause. As a celebrity and celebrity endorsement manager myself, for the […]

Today marks the first day of Ramadan, the holiest month to our dear Muslim brothers and sisters. During this time, Muslim calls into an increased prayer, charity, fasting and restrain from sinful behavior. One of the famous Muslim celebrity here in our country is Mr. Robin Padilla. Robin started his acting career in ‘90s and […]

Influencer marketing is booming as companies are increasingly using influencers to make their brand, products or services known to their target audience. As an influencer marketing agency, we have a roster of vloggers, bloggers, content makers, personalities and renowned Philippine celebrities who speak the same language as you and who offer the expertise you seek. […]

With the exponential growth in marketing virtually in the last decade, Influencers have become a key component of advertising objectives globally. What marketers say about influencer marketing; Approximately 70% of marketers use influencers for content promotion and product launches(1) 84% of marketers believe that influencer marketing is successful(1) 36% of marketers use micro-influencers(3) 30% of […]

Times are changing and working from home has a new meaning. We know that small businesses have been hit disproportionately hard right now, and marketing in these times can be difficult. This week’s #VCMPerspectives is focused on us: the marketers, business owners, and people trying to get by in unusual times. We hope these new […]

PITCHING a concept or presentation to a client can really be nerve-wracking. It is a normal reaction, especially if we are presenting our pitch to a top-notch brand. But, there are ways for us to talk to these potential partners without showing the nervousness—even though you feel it in your core. Be confident THIS is […]