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January 7, 2026

MMFF 2025 Celebrates Powerful Storytelling at the Gabi ng Parangal

The 2025 Metro Manila Film Festival (MMFF) once again proved why it remains the country’s most anticipated celebration of Filipino cinema, as the industry gathered for the Gabi ng Parangal on Saturday evening, December 27, 2025, at the grand ballroom of Dusit Thani, Makati City. The night honored outstanding performances, visionary filmmaking, and stories that […]

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December 10, 2025

Manila’s Finest Mediacon: A Star-Studded Step Back in Time

Last December 5, 2025, Manila came alive with nostalgia and cinematic excitement as MQuest Ventures hosted the media conference for “Manila’s Finest,” their much-anticipated entry to the MMFF 2025. Dubbed “The Gathering of Manila’s Finest,” the event brought together some of the industry’s brightest stars, including Piolo Pascual, Enrique Gil, Jasmine Curtis-Smith, Ariel Rivera, Joey […]

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Recent Blogs

October 30, 2025

Alden Richards x STING: A Partnership Guided by VCM

In today’s entertainment and marketing landscape, finding the right celebrity to represent a brand can be challenging. With rising stars and established names in the spotlight, brands often struggle to identify who truly fits their image and voice. That’s where Vidanes Celebrity Marketing (VCM) comes in, bridging brands and celebrities through strategy, experience, and brand […]

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October 28, 2025

VCM Celebrates 25 Years by Giving Back with World Vision Philippines

Last October 26, 2025, Vidanes Celebrity Marketing (VCM) marked a milestone, 25 years of connecting brands, talents, and audiences. In collaboration with World Vision Philippines, VCM celebrated this special occasion with 40 children at a Barangay Hall in Quezon City. The day was filled with laughter, games, delicious food, and heartfelt moments, with the goal […]

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October 22, 2025

Kathryn Bernardo: The Power of Authenticity in Every Brand Endorsement with VCM

In a world where celebrity endorsements often come and go, Kathryn Bernardo continues to prove that she is one of top choices for brands, not just as one of the country’s biggest stars, but as a symbol of authenticity and influence. Her presence in the advertising world is an enough proof to show how genuine […]

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October 20, 2025

Joyce Pring-Triviño and Juancho Triviño: Championing Filipino Children with World Vision Philippines

A heartfelt partnership built on faith, purpose, and compassion continues as Joyce Pring-Triviño and Juancho Triviño extend their advocacy journey with World Vision Philippines, reaffirming their dedication to uplift the lives of Filipino children. The couple, together with their manager Betchay Vidanes, officially renewed their partnership through a contract signing held at the World Vision […]

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October 14, 2025

VCM at 25: Building a Legacy of Trust Between Celebrities and Brands

How VCM Built a 25-Year Legacy of Trust Amongst Brands and Celebrities   Every time there was news of celebrity endorsement and brand alliance becoming public in the nation, you could always count on Vidanes Celebrity Marketing (VCM). For 25 years and beyond, this behemoth has reigned supreme in uniting celebrities and brands with trust. […]

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October 14, 2025

Driving Sales and Engagement: How VCM Elevates Brands Through Live Selling

How VCM Is Fueling Brand Sales and Interaction With Live Selling   Live selling is the new stage where brands and celebrities connect with fans in real time. Imagine scrolling through your feed, then boom, your favorite artist pops up, laughing, talking, and showing products like you’re just hanging out with them. That’s the magic […]

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