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April 22, 2026

Belle Mariano’s Aesthetic Branding Elevates Fashion Campaigns

Belle Mariano and the Power of Aesthetic Consistency in Fashion Campaigns   Belle Mariano stands out as a perfect example of this in the Philippine fashion and influencer scene. She is always seen as elegant, young, and totally authentic. In fact, her campaigns come across as aspirational yet relatable.   Brands that are figuring out […]

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April 22, 2026

Kathryn Bernardo: How She Maintains a Multi-Generational Grip on Filipino Consumers

Getting to Know Kathryn Bernardo When you hear the name Kathryn Bernardo, you already know what to think—the Phenomenal Box-Office Queen of Philippine cinema, and the face of many commercial advertisements. Being in the showbiz ever since she was young, Kathryn Bernardo keeps her massive influence across all ages by constantly evolving while staying relatable […]

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Recent Blogs

April 27, 2020

How to Boost Your Brand with VCM Celebrity Influencers

Celebrity influencers spend time creating contents and building up a legion of loyal supporters who share many aspects of their lives. In order to boost their brand image, businesses use powerful marketing actions such as celebrity influencer marketing, especially in this day that we are most of the time, online.   View this post on […]

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April 23, 2020

20 random facts about Jasmine Curtis-Smith

Jasmine Curtis-Smith has been steadily gaining the recognition she deserves for her hard work and passion for her career. From the sweet little sister of Anne Curtis, Jasmine was able to cement her own place in Philippine show business—thanks to her perseverance to strive forward. Now, we have an idea that Jasmine is a versatile […]

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April 23, 2020

VCM’s Endorsement Management Department: Still Rolls Despite ECQ

Updated: Jul 28, 2020 VIDANES Celebrity Marketing (VCM) has been known in the industry as a reliable celebrity source for advertisers that are looking for talents to represent their brand. VCM has a multitude of in-house celebrities; such as Robin Padilla, Jasmine Curtis-Smith, Mikael Daez, Megan Young, Joyce Pring, Baste Duterte and so on, but […]

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