Insights, Trends, and Stories

Overview The collaboration between Jasmine Curtis-Smith and Uniqlo showcases how a well-matched celebrity can embody a brand’s values of effortless sophistication and versatile style, redefining everyday fashion for modern Filipinos. Jasmine’s styling of Uniqlo’s collections and her advocacy for comfortable yet functional clothing highlight the brand’s mission of empowerment and accessibility for stylish basics. VCM […]

Overview The dynamic two-year collaboration between Maris Racal and Sting exemplifies how the right celebrity endorsement can inject fresh energy and deeply connect with audiences across generations. Maris Racal’s vibrant personality, influence, and versatility perfectly align with Sting’s high-energy brand, creating authentic and engaging campaigns that resonate with Filipino consumers. VCM strategically powers meaningful brand […]

Overview The three-year partnership between Iya Villania and Sinupret, facilitated by VCM, exemplifies an authentic and trust-based collaboration built on a shared commitment to natural wellness and family health. Iya’s vibrant personality, dedication to a healthy lifestyle, and relatability as a working mom naturally amplify Sinupret’s message of proactive, plant-based care. VCM strategically pairs brands […]

Overview Joyce Pring and Juancho Trivino’s dedication to holistic wellness and family values makes their partnership with Herbalife’s ‘Healthier Together’ campaign a natural and inspiring collaboration. Their authentic approach to fitness and family life, amplified by VCM, effectively promotes healthier choices and builds community engagement among Filipinos. By aligning the couple’s personal advocacy with Herbalife’s […]

Overview The Mariel Padilla x Cherry Appliances partnership demonstrates how aligning a brand with an endorser who shares similar values, like family and authenticity, can build trust and resonate with Filipino households. Genuine connections, built through relatable personalities and storytelling, are crucial for home essential brands to foster customer loyalty and create meaningful engagement. Agencies […]

Overview The successful Anne Curtis x Lay’s collaboration highlights how a celebrity’s authentic personality and playful energy can effectively enhance brand engagement and resonate with a wide audience. Celebrity endorsements, when strategically managed by agencies like VCM, leverage visibility and credibility to foster meaningful connections between brands and consumers across various platforms. As one of […]