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October 20, 2025

Joyce Pring-Triviño and Juancho Triviño: Championing Filipino Children with World Vision Philippines

A heartfelt partnership built on faith, purpose, and compassion continues as Joyce Pring-Triviño and Juancho Triviño extend their advocacy journey with World Vision Philippines, reaffirming their dedication to uplift the lives of Filipino children. The couple, together with their manager Betchay Vidanes, officially renewed their partnership through a contract signing held at the World Vision […]

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October 14, 2025

VCM at 25: Building a Legacy of Trust Between Celebrities and Brands

How VCM Built a 25-Year Legacy of Trust Amongst Brands and Celebrities   Every time there was news of celebrity endorsement and brand alliance becoming public in the nation, you could always count on Vidanes Celebrity Marketing (VCM). For 25 years and beyond, this behemoth has reigned supreme in uniting celebrities and brands with trust. […]

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Recent Blogs

May 15, 2025

Mariel Padilla x Cherry Appliances: A Home Essential Endorsement that Just Fits

Overview The Mariel Padilla x Cherry Appliances partnership demonstrates how aligning a brand with an endorser who shares similar values, like family and authenticity, can build trust and resonate with Filipino households. Genuine connections, built through relatable personalities and storytelling, are crucial for home essential brands to foster customer loyalty and create meaningful engagement. Agencies […]

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May 8, 2025

Anne Curtis x Lay’s: A Snack-savvy Collaboration that Wins Every Bite

Overview The successful Anne Curtis x Lay’s collaboration highlights how a celebrity’s authentic personality and playful energy can effectively enhance brand engagement and resonate with a wide audience. Celebrity endorsements, when strategically managed by agencies like VCM, leverage visibility and credibility to foster meaningful connections between brands and consumers across various platforms. As one of […]

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April 30, 2025

Piolo Pascual x Quaker Oats: A Wellness Partnership that Stays Strong

Overview In the Philippines, Piolo Pascual is a household name not only known for his successful acting career but also for his commitment to a healthy and active lifestyle. The Piolo Pascual x Quaker Oats wellness partnership exemplifies the power of aligning a brand with an ambassador who genuinely embodies its values. With VCM’s expertise […]

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April 26, 2025

Kathryn Bernardo x Pepsi: A Refreshing Partnership that Defines Cool

Overview This article explores the success of the Kathryn x Pepsi partnership, highlighting her influence, high engagement, trustworthiness, and trendsetting abilities. VCM can help brands like yours connect with the perfect celebrity partner for impactful and meaningful campaigns. Box office queen Kathryn Bernardo is one of the Philippines’ brightest stars, a household name thanks to […]

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April 22, 2025

Marian Rivera x NuWhite: A Radiant Partnership that Drives Beauty Sales

Overview In this article, we explore why Marian Rivera, a celebrated actress, beauty icon, and trusted public figure, is the perfect match for NuWhite, a premium glutathione supplement powered by S-Acetyl Glutathione technology. The Marian NuWhite radiant partnership is a standout example of how the right celebrity endorser can transform a beauty brand’s presence, credibility, […]

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April 2, 2025

Top VCM Trusted Celebrity Endorsers Dominating Brand Advertising in the Philippines

Powerhouse Celebrities, Unmatched Brand Success with VCM The right celebrity endorsement isn’t just an advantage. We at VCM go beyond securing deals. We create powerful, long-term collaborations that deliver real, measurable impact. With a proven track record of pairing top brands with the Philippines’ most influential stars, we ensure every partnership is strategically designed for […]

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