How VCM helped the artist
Given AC Bonifacio’s extraordinary talent and contagious energy, VCM is delighted to assist her in bringing her lively personality to Cetaphil in a way that is relevant and organic. We make sure AC can concentrate on what she does best—connecting with audiences and producing material that genuinely resonates—by handling all the backstage work, including contracts, negotiations, and assistance for events. Our responsibility extends beyond logistics to include cultivating a collaboration in which Cetaphil’s message and AC’s vision coexist harmoniously.
We’re always there to help ensure everything goes as planned, handle any issues that may arise, maintain open lines of communication, and come up with innovative solutions to make sure Cetaphil and AC are happy with the outcome. Being a part of a partnership that lets AC shine and enables Cetaphil to establish a sincere relationship with the Gen Z audience is incredibly fulfilling.